Video Transcript
This video is an introduction to Salentica Elements Asset Management. Some of the things we're going to cover today are our dashboards, our Navigation Bar, our main objects, including Products and Strategies, Distribution Channels and Teams, and different views on Elements both system and personalized views, and how to search for your records.
Once you log into Elements, your home screen will show. The Home Screen is built out at the firm level, so it is the same for everyone that logs into Elements. The Home Screen is filled with the reports that are deemed as most important for everyone in the firm. Each tile represents a report and is interactive. You can click into each of these charts to see more of the underlying data. To the right of the reports, you will see Today's Tasks and Today's Events which are helpful organizing your day and streamlining your processes.
Next, we'll take a look at the Navigation Bar. Across the top of the screen, we have tabs, which get you quickly to where you need to be in your CRM. Each tab represents a different object type or record type. You can click on any tab to be taken to a list of records to choose from. This is where most of your navigation will take place. the Navigation Bar is customizable on a user-by-user basis. You can drag and drop the tabs to rearrange the order. You can click the Pencil Icon to rearrange multiple tabs at one time or click the Add More items button and then All to see all available options. You can click the plus sign and then Add Navigation Item to add more items to your Navigation Bar.
Next on the Navigation Bar, next to our Home tab, is the Dashboards tab. Dashboards can work like a secondary home page and will look very similar. I'll click on All Dashboards and open the Asset Management--Distribution Channels dashboard to get specific details on my Distribution Channels. Here I may need to refresh the data as it does not refresh automatically. I will click Refresh on the top right and this will refresh the dashboard for all users who have access to it.
Each of the following tabs is going to have a view that you can take a look at. It will show the records associated with the object type. The view will default to your Recently Viewed items unless you pin another view. For example, we'll look at Companies. To select another view, click here under the dropdown arrow. You have system views and personal views you may have created as well. I can select one of these views. I'll select All Companies and I can click the pushpin to set it as my default view. Through your system and personal views, you have the ability to sort these columns. You can also search this particular view for something specific in the search box here. Just remember that it is particular to this list. If something's not included in this list, then nothing will come back in our search results. So for example, if I were to search for Pershing, nothing's going to come back because it's not included in this filtered list.
Next, we're going to take a look at our main entities on Elements: we have Investment Strategies, Investment Products, and Investment Accounts, Distribution Channels, Distribution Teams, and Companies. An Investment Strategy is a group of Products that are generally bundled together based on similar investing approaches. For example, you have Municipal Fixed Income versus Distressed Debt versus Emerging Markets. Investment Products are the individual products or funds that you sell to advisors for their clients. For example, a mutual fund.
Next, we see Investment Accounts. This is where you can see the individual product and strategy investment details. Here we can see the Product that the account belongs to, and the Strategy, as well as Contributions and Withdrawals. These are going to roll up to your respective Distribution Channel, Distribution Team, Advisor, and Firm.
Next, we have Distribution Channels, which is a segment of the company that is selling the firm's investment products to their clients, for example, Morgan Stanley San Diego Region. Distribution Teams are a further level to separate unique groups of advisor. This is typically done with larger firms and an example would be Morgan Stanley--San Diego--Baird Team. Companies house companies for COIs, Vendors, Custodians, and Advisors. An example of a Company might be Morgan Stanley or Charles Schwab.
Next, we have Contacts and Relationships. Contacts is where you're going to be able to see any person that's associated with your firm. That's going to be any of your clients, potentially any prospects or people associated with companies with whom you do business, such as advisors and your Distribution team members. This is where a lot of your contact information is going to live.
Next is Relationships. Generally, you have a few different types of relationships. In our instance, we have institutions, households, and prospects. Potentially, you have centers of influence as well. Within each of the relationships, you're going to have associated entities such as contacts, portfolios, financial accounts, and New Business. Also, you're going to incorporate tasks and activities. So for example, any related activities or any related notes can be displayed in the relationship.
Nest, we'll take a look at our quick menu here at the top of the screen. First, we'll start with, is our Favorites icon. You can add records you'd like to easily visit again in the future here. Next, you have your plus sign, which is the Global Actions button here. You can either quickly create a specific activity or a new record in your CRM. You can quickly create a specific activity or a record on an object. And we have the Setup gear where you can go if you have administration rights. Next, is the Notification Bell where you'll receive an alert when tasks are assigned to you. And here you have your avatar where you can make adjustments to your personalized settings. I'll click the Settings icon. Here I can update my personal information, change my password, and change my language or time sone and edit my email settings.
Now we'll look at a specific Investment Account so you can see what's available in your CRM. Click the Investment Accounts tab and we'll switch to the All view I'm going to search for the Rogers family and then I'll select this Nick Rogers brokerage account. At the top of each record, you have the name of the object and an update menu to the right that can help you in managing your business. Some of these menu items include the ability to create a new task, log a new event, log a phone call, and more options in the dropdown menu including edit and Delete depending on the permissions your administrator has given you.
Below are your Related List Quick Links including time/Expense and New Business. You can hover over these links or click into them for more information. Next, you'll find the details of the account including data aggregated from your account management system integration. Details like contributions and withdrawals. You will see the Investment Details such as the Investment Product and Investment Strategy this account holds. As well as the Distribution details of the Distribution Channel, Distribution Team, advisor, and firm. These details will allow the account's info to roll up to the channel, team, and company. On the right, you'll see Activity where you can log and see records of previous activities including a new task, a new meeting, a new call, and email.
I've mentioned before, we have system views and personal views. At this point, I'll show you how to create a new personal view for a record or an object. In this case, I'm going to create a new, personal view on Relationships. I'll go ahead and click my gear icon, which is my List View Controls. We find the easiest way to create a new view is to clone an existing view that you'd like to just make some tweaks to. And if I click clone, it will make a copy of the view I'm on, All Relationships. I'll name this All Relationships --Customized. Next, I will select who can see my list view, whether it is just myself to start, all users, or share with a particular group of users. Then I will click Save.
I can edit the columns in the view by clicking on my gear icon again and then Select Fields to Display. I can edit my columns by clicking on an item and clicking the left arrow to remove or clicking on an available field and clicking the right arrow to move it over and click Save. Now, when I go back to my Relationships view and click the dropdown, I will see All Relationships--Customized as one of my options. If you'd like more information about creating another personal view or system view, check out our videos on our knowledge base.
The final thing we'll take a look at in this video is the global search function. At the top of the screen, you'll see a search bar. This is going to allow you to search across all of your Elements data. You have the option to filter on the left. For example, if you know you are looking for a contact you can click in the box and select just contacts. When I begin searching a search term, it will pull up the five most recent results with that term in them. If I click Enter, I will get a full page of results separated into different object types. You can see here, a list of my contacts, relationships, families, and New Business that have the search term of rogers in them I can also use my filter options at the left of the screen. If I know I'm specifically looking for contacts, to filter just to the contacts. I can click on a specific record, and it will bring up the full page of that particular record.
If you have any questions about the topics we've covered today, please reach out to your implementation manager or project consultant.
